December 3, 2019 | Blog | No Comments
With another decade coming to a close, marketing has undergone a paradigm shift. One cataclysmic change is Social Media Marketing as per Fresh Crowd. SMM has become the focal point of almost all marketing strategies. After all, it is the online era and advertising on social platforms is critical for any business.
Already the number of social network users is over 2.8 billion. Come 2020, the number will cross 2.9 billion and a year later, 3 billion. More here on the mind-blowing stats proving the power of social media and marketing on it. But is it enough to merely establish a presence on networking sites? The answer is no. Like every other aspect of marketing, SMM also demands strategizing. With that in mind, here are three tips for better social media marketing.
· Don’t Stick To Facebook, Use All Networks
There was a time when running ads on Facebook was sufficient to get the word out there. Then Instagram came into the scene and marketers needed to include it too. Today, the world of social platforms is diverse and crowded, which means you need to distribute ads on each one of them.
From Vkontakte to TikTok, from Snapchat to Reddit, each network can boost over 200 million users. If you forgo a social site, you lose at least part of those 200 million users. Moreover, only some of them span the whole world. For example, if China is your target market, then including only Facebook in your SMM strategy will not make much of an impact. Sina Weibo would be a better network because it is more prevalent in the country.
· Consider The Time Spent On The Platform
Factoring the network that has the maximum number of users in the SMM strategy is a good starting point. But the effectiveness of advertising is not solely based on numbers. It also depends upon the time a user spends on the ad and the service. Thus, when creating a social media strategy, find out how much time your target user spends on a given platform.
Remember, the longer a person spends on a social network, the higher the probability they will come across your advertisement!
· Invest In Videos To Make The Most Of SMM
Videos give people a break, a short duration of rest. Plus, they are highly interactive, and people love them. It is why videos have the maximum conversion rate. Without a doubt, videos are the best trick in a marketer’s hat to hook customers in.
Since almost all social media sites allow publication of posts, they should be utilized for SMM. For instance, use the Stories section of Instagram to post a video or attach a one to a tweet.
To Sum Up:
Social media marketing caught the trend because it eliminated direct advertisement, something Millennials did not like. Facebook, Twitter, Instagram, Pinterest and every other social site gained the trust of users through authentic promotion and word-of-mouth reference. If you are not already using these networks, it is high time you do!